Welcome to the portfolio of 

Alexandria Doyle

I'm Alexandria, a fractional marketing and growth leader with 7+ years of experience architecting and scaling revenue-focused marketing organizations across B2B, B2C, and services environments. I specialize in defining and leading enterprise growth strategy across go-to-market design, demand generation, brand positioning, lifecycle marketing, and revenue operations, with direct accountability for pipeline creation, customer acquisition, retention, and revenue performance.

I partner with founders, executive teams, and cross-functional leaders to translate business objectives into scalable, measurable growth systems. My work sits at the intersection of strategy, analytics, martech transformation, and AI-enabled operations—building the infrastructure required for efficient, repeatable, and predictable growth.

I'm focused on aligning marketing investment to revenue outcomes and long-term enterprise value by designing data-driven operating models that scale with the business. The following case studies reflect how I combine strategy, creativity, and data to build marketing engines that scale and teams that perform.

Schedule a Call

AlexandriaDoyle04@gmail.com | 215.307.7125

Fractional marketing leader specializing in building scalable, revenue-driven growth systems and marketing organizations for B2B and B2C companies.

Social Growth, Brand Positioning, & Audience Strategy

Case Study 1 | Industry: Hospitality | Role: Marketing Manager

Business Challenge

The organization needed to reverse stagnant social engagement and reposition campus dining from a transactional service into a core component of student experience and community life. Existing campaigns were heavily product-centric, lacked emotional differentiation, and failed to create sustained audience engagement across digital channels.

Strategic Leadership

Developed and led a cross-channel brand engagement strategy centered on community identity, lifestyle storytelling, and audience affinity rather than promotional messaging. Reframed the marketing function from content execution to strategic brand building—aligning messaging across social media, campus activations, and print communications.

Established a scalable content framework focused on student culture, belonging, and shared experiences to strengthen brand perception and long-term engagement. Oversaw channel strategy across Instagram, Facebook, TikTok, and experiential touchpoints while leveraging performance analytics to continuously optimize engagement and audience growth.

Execution & Operational Leadership

 Managed and mentored a four-person marketing team while partnering with senior leadership on campaign direction, audience strategy, and performance measurement. Directed creative production workflows, editorial planning, and campaign execution using platforms including Emplifi, Canva, and CapCut.

Implemented a more data-informed content planning model that balanced brand storytelling with engagement analytics to improve reach, audience retention, and interaction quality.

Business Impact

  • Increased Instagram follower growth by 249%
  • Drove a 15.3% increase in audience interactions
  • Increased Facebook engagement by 18.4%
  • Expanded digital brand visibility and audience affinity across key student segments

Organizational Outcome

Successfully repositioned the organization's digital presence from product-focused promotion to community-centered brand engagement—creating a more differentiated market identity, stronger audience loyalty, and a scalable framework for long-term social growth.

Digital Transformation, Revenue Growth & Go-to-Market Strategy

Case Study 2 | Industry: Real Estate | Role: Fractional Marketing Consultant 

Business Challenge

The company's outdated digital infrastructure limited lead generation, weakened market visibility, and created friction throughout the customer acquisition journey. The existing website lacked SEO architecture, conversion pathways, and modern user experience functionality, constraining both scalability and operational efficiency.

Strategic Leadership

Led a full-scale digital transformation initiative designed to modernize the company's go-to-market infrastructure and create a scalable lead generation ecosystem. Developed a two-phase strategy that combined website redevelopment with integrated multi-channel acquisition campaigns spanning paid search, organic search, and social advertising.

Architected a customer-centric digital experience focused on conversion optimization, self-service exploration, and reduced sales friction. Introduced strategic UX enhancements including virtual property tours, comparison functionality, streamlined inquiry flows, and integrated scheduling capabilities.

Execution & Cross-Functional Management

Served as a strategic advisor to executive leadership, partnering directly with the CEO, CFO, and stakeholders to align digital investments with growth objectives. Directed vendor management, technical implementation, CMS migration, DNS configuration, and email infrastructure integration while overseeing campaign deployment and performance optimization.

Built the digital foundation necessary to support scalable acquisition, measurable attribution, and future marketing expansion.

Business Impact

  • Increased website traffic by 654%
  • Improved lead quality and conversion efficiency
  • Reduced customer friction through self-service digital experiences
  • Strengthened acquisition performance across paid and organic channels

Organizational Outcome

Transformed a legacy digital presence into a modern revenue-driving acquisition platform—positioning the company for scalable growth, stronger competitive differentiation, and more efficient customer acquisition operations.

Operational Excellence, Process Transformation & Team Enablement 

Case Study 3 | Industry: Publishing | Role: Ad Composition Manager 

Business Challenge

Inherited a fragmented creative operations environment with no standardized workflows, inconsistent file governance, and inefficient collaboration between production and advertising teams. Legacy systems created operational bottlenecks, delayed project delivery, and increased risk across asset management and production workflows.

Strategic Leadership

Designed and implemented a department-wide operational transformation initiative focused on process standardization, workflow scalability, and cross-functional efficiency. Established formal SOPs governing version control, file naming conventions, archival systems, and collaborative production processes.

Reengineered the organization's creative asset infrastructure to improve discoverability, reduce redundancy, and support more efficient production operations across departments.

Execution & Change Management

Led the initiative as department head, driving adoption through stakeholder communication, team training, and structured documentation. Coordinated implementation across creative and advertising functions to standardize workflows and improve operational alignment.

Introduced scalable governance practices that improved long-term maintainability and reduced production inefficiencies tied to legacy processes.

Business Impact

  • Eliminated more than 100+ GB of unsupported and redundant files

  • Created a scalable and searchable digital asset management structure
  • Improved workflow efficiency and collaboration between creative and sales teams
  • Reduced operational friction and production bottlenecks

Organizational Outcome

Established a more mature operational infrastructure that improved organizational efficiency, accelerated project delivery timelines, and enabled stronger cross-functional collaboration through standardized workflow governance.