Welcome to the portfolio of 

Alexandria Doyle

I'm Alexandria, a fractional marketing and growth leader with 7+ years of experience architecting and scaling revenue-focused marketing organizations across B2B, B2C, and services environments. I specialize in defining and leading enterprise growth strategy across go-to-market design, demand generation, brand positioning, lifecycle marketing, and revenue operations, with direct accountability for pipeline creation, customer acquisition, retention, and revenue performance.

I partner with founders, executive teams, and cross-functional leaders to translate business objectives into scalable, measurable growth systems. My work sits at the intersection of strategy, analytics, martech transformation, and AI-enabled operations—building the infrastructure required for efficient, repeatable, and predictable growth.

I'm focused on aligning marketing investment to revenue outcomes and long-term enterprise value by designing data-driven operating models that scale with the business. The following case studies reflect how I combine strategy, creativity, and data to build marketing engines that scale and teams that perform.

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AlexandriaDoyle04@gmail.com | 215.307.7125

Fractional marketing leader specializing in building scalable, revenue-driven growth systems and marketing organizations for B2B and B2C companies.

Case Studies

These showcase strategic marketing leadership across diverse industries—ranging from digital transformation and campaign development to operational process optimization. Each project reflects a blend of data-driven decision-making, cross-functional collaboration, and creative execution designed to meet measurable business goals.

Case Study 1 Synopsis:

Spearheaded social media transformation by pivoting from product-focused content to emotionally resonant, community-first storytelling. Oversaw cross-channel creative production (Instagram, TikTok, print) and managed a team of four. Partnered with senior leadership to realign brand voice and engagement strategy.

Impact:

• +249% Instagram follower growth

• +18.4% Facebook engagement

• Humanized the brand and built a lasting engagement engine

Demonstrated: Strategic narrative building, cross-functional leadership, creative direction, and data-informed decision-making.

Case Study 2 Synopsis:

Digital Transformation & Lead Generation

Led a full-scale digital overhaul—including website rebuild, SEO architecture, and CRO/UX optimization. Managed cross-functional collaboration with executives and contractors to modernize tech infrastructure (CMS, DNS, email). Launched integrated paid and organic campaigns to support lead acquisition.
Impact:

• +654% website traffic

• Drastically improved lead quality and conversion

• Developed a scalable, self-service lead generation system

Demonstrated: High-level digital strategy, stakeholder alignment, growth marketing, and martech execution.

Case Study 3 Synopsis:

Marketing Workflow Optimization

Took ownership of a broken creative workflow, designing and implementing new SOPs, file systems, and cross-departmental collaboration standards. Led change management efforts, trained staff, and established scalable operational processes.
Impact:

• Removed 100+ GB of redundant files

• Created searchable systems for both marketing and ad teams

• Reduced production delays and improved team efficiency

Demonstrated: Operational leadership, systems thinking, process optimization, and team enablement.

Social Media Engagement & Acquisition Strategy

Case Study 1 | Industry: Hospitality | Role: Marketing Manager

Challenge

The client needed to grow their social media following and engagement while reframing the perceived value of meal plans. Previous campaigns lacked emotional resonance and focused narrowly on product visuals. 

Strategy

Led a strategic shift toward community-focused storytelling—highlighting the emotional and social value of campus dining. Channels included Instagram, Facebook, TikTok, print, and on-campus events. Used Emplify for scheduling/analytics and tools like Canva and CapCut for creative development.

Execution
Managed four direct reports, coordinated with senior marketing leadership to align on strategy and implementation. Focused content on student life, community, and shared experiences in abstractive rather than product features.

Results

• +249% Instagram follower growth
• +15.3% increase in interactions
• +18.4% increase in Facebook engagement

Impact
Repositioned the brand's digital voice to be perceived as campus community oriented, creating lasting improvements in reach and engagement.

Digital Transformation & Lead Generation

Case Study 2 | Industry: Real Estate | Role: Fractional Marketing Consultant 

Challenge

The company's outdated digital presence was limiting visibility, lead generation, and user experience. The site lacked SEO, clear navigation, and digital conversion functionality.

Strategy

Led a 2 phase approach, 1. Built a new website from the ground up—optimized for UX, SEO, CRO, and CMS functionality and 2. Executed multi-channel digital campaigns including paid search, social, and SEO.

Creative strategy emphasized a seamless browsing experience with embedded virtual tours, property comparisons, contact flows, and tour scheduling.

Execution

Managed vendor/contractor relationships and worked directly with the CEO, CFO, and stakeholders. Led CMS, DNS, and email server integration.

Results

• +654% increase in website traffic
• Higher quality lead generation and conversion rates
• Created a self-service property exploration and inquiry process

Impact

Transformed a stagnant online presence into a lead-generating ecosystem—scalable, measurable, and efficient.

Marketing Workflow Optimization 

Case Study 3 | Industry: Publishing | Role: Ad Composition Manager 

Challenge

Inherited a disorganized creative operations team with no SOPs. The composing file server was bloated, unsearchable, and mirrored by the advertising department—causing delays and inefficiencies.

Strategy

• Created and implemented SOPs for version control, naming, and archiving
  

• Overhauled the file system to reduce clutter and improve speed
  

• Applied the same system to the Advertising server to standardize collaboration
  

Execution

Led the initiative as department head. Oversaw internal communication, documentation, and change management. Provided team training and stakeholder updates throughout.

Results

• Removed 100+ GB of unsupported/redundant files
  

• Created a searchable, scalable file system
  

• Improved collaboration between creative and sales teams
  

Impact

Established operational efficiency through structured file systems and workflow standardization—accelerating project delivery and reducing production bottlenecks.