Hi, I'm Alexandria Doyle!

Welcome to my portfolio. 

As a Marketing Consultant with deep experience in full-funnel strategy, I specialize in driving measurable growth across digital channels. I bring a unique blend of creative, technical, and analytical expertise—delivering scalable marketing systems that generate qualified traffic, boost engagement, and improve conversions.

Over the past 7+ years, I've led integrated marketing efforts across diverse industries, including SaaS, eCommerce, education, and hospitality. I've successfully launched SEO and paid campaigns, designed and built high-performing websites and landing pages, and developed data dashboards that drive strategic decision-making. Whether managing a team or working alongside executive stakeholders, I focus on building revenue-aligned programs that optimize ROI.

Key strengths include:

✔ Full-funnel campaign development
✔ Website strategy and UX optimization
✔ SEO/SEM, paid social, and email marketing
✔ Data analytics and dashboard creation (GA, Power BI, GDS)
✔ Cross-functional collaboration and team leadership

I'm always looking for innovative challenges that allow me to build smarter, more effective marketing programs.

Marketing Consultant | Full-Funnel Strategy | SEO & Paid Media | Conversion Optimization | Data-Driven Growth Leader

Get in Touch

AlexandriaDoyle04@gmail.com | 215-307-7125

LinkedIn.com/in/AlexandriaDoyle

Marketing

Case Studies 

These showcase strategic marketing leadership across diverse industries—ranging from digital transformation and campaign development to operational process optimization. Each project reflects a blend of data-driven decision-making, cross-functional collaboration, and creative execution designed to meet measurable business goals.

Case Study 1 Synopsis:

Social Media Engagement & Acquisition Strategy

Spearheaded social media transformation by pivoting from product-focused content to emotionally resonant, community-first storytelling. Oversaw cross-channel creative production (Instagram, TikTok, print) and managed a team of four. Partnered with senior leadership to realign brand voice and engagement strategy.

Impact:

  • +249% Instagram follower growth

  • +18.4% Facebook engagement

  • Humanized the brand and built a lasting engagement engine

Demonstrated: Strategic narrative building, cross-functional leadership, creative direction, and data-informed decision-making.

Case Study 2 Synopsis:

Digital Transformation & Lead Generation

Led a full-scale digital overhaul—including website rebuild, SEO architecture, and CRO/UX optimization. Managed cross-functional collaboration with executives and contractors to modernize tech infrastructure (CMS, DNS, email). Launched integrated paid and organic campaigns to support lead acquisition.
Impact:

  • +654% website traffic

  • Drastically improved lead quality and conversion

  • Developed a scalable, self-service lead generation system

Demonstrated: High-level digital strategy, stakeholder alignment, growth marketing, and martech execution.

Case Study 3 Synopsis:

Marketing Workflow Optimization

Took ownership of a broken creative workflow, designing and implementing new SOPs, file systems, and cross-departmental collaboration standards. Led change management efforts, trained staff, and established scalable operational processes.
Impact:

  • Removed 100+ GB of redundant files

  • Created searchable systems for both marketing and ad teams

  • Reduced production delays and improved team efficiency

Demonstrated: Operational leadership, systems thinking, process optimization, and team enablement.

Case Study 1: Social Media Engagement & Acquisition Strategy

Industry: Higher Education Hospitality | Role: Marketing Manager

Challenge

The client needed to grow their social media following and engagement while reframing the perceived value of campus meal plans. Previous campaigns lacked emotional resonance and focused narrowly on product visuals (e.g., plated food).

Strategy

Led a strategic shift toward community-focused storytelling—highlighting the emotional and social value of campus dining. Channels included Instagram, Facebook, TikTok, print, and on-campus events. Used Emplify for scheduling/analytics and tools like Canva and CapCut for creative development.

Execution
Managed four direct reports, coordinated with senior marketing leadership to align on strategy and implementation. Focused content on student life, togetherness, and shared experiences rather than product features.

Results

  • +249% Instagram follower growth
  • +15.3% increase in interactions
  • +18.4% increase in Facebook engagement

Impact
Repositioned the brand's digital voice to be more people-centered, creating lasting improvements in reach and engagement.

Case Study 2: Digital Transformation & Lead Generation

Industry: Real Estate | Role: Marketing Consultant 

Challenge

The company's outdated digital presence was limiting visibility, lead generation, and user experience. The site lacked SEO, clear navigation, and digital conversion functionality.

Strategy

Led a 2 phase approach, 1. Built a new website from the ground up—optimized for UX, SEO, CRO, and CMS functionality and 2. Executed multi-channel digital campaigns including paid search, social, and SEO.

Creative strategy emphasized a seamless browsing experience with embedded virtual tours, property comparisons, contact flows, and tour scheduling.

Execution

Managed vendor/contractor relationships and worked directly with the CEO, CFO, and stakeholders. Led CMS, DNS, and email server integration.

Results

  • +654% increase in website traffic
  • Higher quality lead generation and conversion rates
  • Created a self-service property exploration and inquiry process

Impact

Transformed a stagnant online presence into a lead-generating ecosystem—scalable, measurable, and efficient.

Case Study 3: Marketing Workflow Optimization 

Industry: Media | Role: Ad Composition Manager 

Challenge

Inherited a disorganized creative operations team with no SOPs. The composing file server was bloated, unsearchable, and mirrored by the advertising department—causing delays and inefficiencies.

Strategy

  • Created and implemented SOPs for version control, naming, and archiving

  • Overhauled the file system to reduce clutter and improve speed

  • Applied the same system to the Advertising server to standardize collaboration

Execution

Led the initiative as department head. Oversaw internal communication, documentation, and change management. Provided team training and stakeholder updates throughout.

Results

  • Removed 100+ GB of unsupported/redundant files

  • Created a searchable, scalable file system

  • Improved collaboration between creative and sales teams

Impact

Established operational efficiency through structured file systems and workflow standardization—accelerating project delivery and reducing production bottlenecks.